My family went to see "Elvis" during a matinee showtime at an AMC theater about a month ago.
Great movie. Recommended, even if you are not an Elvis Presley fan.
There was one other person in the theater other than my bride, son, and myself. We obviously had our pick of any seat we wanted from which to watch the movie.
Now the powers-that-be at AMC are discussing applying "graduated pricing" at their theaters...
Seats in the middle of the auditorium will be priced higher than seats in the front rows, and maybe seats way back in the back?
Questions-
-Will you pay a premium price to sit in the middle of the theater?
-If you enter an empty theater having paid the lower price for "undesirable" seats, will you sit anywhere you darn well please?
-Will ushers become "enforcement personnel" and demand you prove you are sitting in the seat you paid for even if the room is virtually empty?
-Is this idea more or less likely to make you want to watch a movie in an AMC theater?
If AMC management is trying to increase profitability, I'm not sure this will play out as they imagine.


















