Musings about life through the eyes of an old helicopter pilot.
07 September 2007
What's In A Name?
I can remember a story from some time back- Sales of General Motor's Chevy II Nova in Mexico were falling short of expectations. Someone finally figured out "No va" in Spanish means "don't go". When the car was renamed, sales picked up. Great story huh? It's really a shame the story isfalse.
Now come the Koreans with what turns out to be a pretty fine car, considering the price. Do you suppose they gave any thought to what a Viet Nam veteran might think of the company name?